Nov 23, 2020
Trustraising Minute : Language
In today’s Trustraising Minute, discover why Josh Bloomfield thinks the words, "I'll never be good at this!" are dangerous.
Your Words Will Become Reality
As a parent, I hate hearing my kids say "I can't," or "I'll never." The last time my daughter said that I looked at her and said, "Sweetheart, don't talk like that! Your heart is listening. If you say things like that often enough, your heart will start to believe it."Somehow, raising the stakes from just "complaining to daddy" to "your heart is listening" helped my daughter understand the power of her language and her thoughts—even when she's alone and it's only her and her heart.That interaction made me reflect on my own language. Oddly enough, the word 'customer' came to mind almost immediately. I've always been averse to the word, but as I processed my advice to my daughter, it became clearer why.
Truly to me, a customer is simply an acquaintance or—if I'm lucky enough—a friend to who I can add value. They are a person I’m committed to serve, care for, and support.
Now suddenly the term customer feels like I'm objectifying these people to some kind of faceless transaction where I say the right thing and they pay me. The problem with this? My heart is listening!
Language Frames Our Perspective And Actions
What am l communicating to my heart when I move from calling people customers to World Changers. What am I communicating to my team when I call them friends or teammates instead of colleagues? Their hearts are listening.
What do you communicate to the soul of your organization when you use words like investor instead of donor? Impact instead of outcome? Friends instead of partner-organizations?
Here’s my challenge for you: is there language that needs to change in your organization that would help remind both your team and your collective of supporters about your purpose, your mission, your values, and the value of people?
Perhaps your current language is fine. By no means am I suggesting that ‘donor’ is a bad word...I kind of am, though...can I say that?
Just don't forget that these little things remind your team and your supporters how dedicated you are to your mission—and to them!
You Got This
I hope you’re energized and encouraged. Be yourself and go change the world!
Let’s keep the convo going online and on social. If you know someone who this video might encourage, it’d mean a lot to me if you shared it!